With 35+ years of experience in the corporate, nonprofit, and public-sectors, Marta Cerda is chief executive officer of ASI, a leader in home health that also provides training, workforce development, and advocacy for health equity, with a focus on serving Black and Latino populations in the Chicago region.
 

Marta’s leadership has brought innovation, strategic management, intentional oversight, and ambitious goal-setting to grow and transform the organization. During her tenure at ASI, she has streamlined operations, converted the agency from traditional home care to an innovative care continuum, and introduced new technology to increase service hours and improve efficiency.

Marta has served on many different corporate and nonprofit boards. In this capacity of governance, she has led the charge on some of the most challenging issues facing society today, especially health equity and access to quality care. She doesn't waste time, values tact, straight talk, and brings energy, and a can-do attitude to problem-solving.